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Textbook Notes for Dan Morgan

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 7: Attitude Change, Balance Theory, Social Judgment Theory

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 8: Peer Pressure, Reference Group, Formal Group

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 9: Media Culture, Collectivism, Femininity

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 11: Context-Dependent Memory, Compulsive Behavior, Impulsivity

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 10: Greatest Generation, Silent Generation, Generation Z

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 2: Ideal Point, Blue Ocean Strategy, Marketing Myopia

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 5: Sentiment Analysis, Conversation Analysis, Belongingness

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 4: Signal Processing, Lateralization Of Brain Function, Prospect Theory

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 14: Product Classification, Theory-Theory, Electronic Waste

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 6: Sigmund Freud, Nomothetic, Materialism

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 12: Risk Perception, Financial Risk, Smartphone

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NIUMKTG 325Dan MorganFall

MKTG 325 Chapter Notes - Chapter 15: Procedural Justice, Customer Engagement, Personalization

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