1: knowing your customers is key to effective digital marketing and engaging. 2: social bookmarking sites have declined in popularity and been largely superseded by social media submission sites, such as digg, reddit, and stumbleupon. 4: you will also find specialist industry-specific review sites covering many vertical markets, like. Wikis (p. 134) organization: wikis= online collections of web pages that are literally open for anyone to create, edit, discuss, comment on and generally contribute to. Mktg 370 languages: according to independent web-tracking company alexa, in april 2016, wikipedia was ranked number six globally in terms of online traffic, more than 5,000 places above its commercial rival. Scope: decide on your objectives, what you would like to do with the influencers and how many you would like to recruit: 2. Search: do some desk research to profile and validate any potential influencers: 3. Rank: rank candidates in line with key brand objectives: 4.