James bailey, a user experience (ux) consultant with a passion for user-centered design, gives us his expert view on digital marketing and understanding the people in the iot. 1: the following were all launched between 2000 and 2010; they disrupted the ways that we do business; interact socially and go about our daily lives: Mktg 370: 2000: asos, ocado, rightmove, tripadvisor, 2001: wikipedia, 2002: linkedin, skyscanner, xbox live, 2003: itunes, skype, 2004: facebook, flickr, 2005: google maps, youtube, 2006: spotify, twitter, 2007: kindle, iphone, iplayer, netflix ix. 2008: airbnb, app store, dropbox: 2009: kickstarter, uber, whatsapp xi. Research the context of use: what activities and experiences are people having in a specific environment: 2. Model the context of use: turn your research into something tangible and practical: 3. Model the people: make sense of people"s behavioral characteristics: 4. Write needs, then requirements: a list of instructions on how to connect with people: 5.