COMM 1101 Chapter 4: Communications Chapter 4

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Thomas K.Nakayama

Document Summary

What is perception use to understand the information we collect through our senses: the process of using which sensory information to focus on, co(cid:373)(cid:373)u(cid:374)i(cid:272)ato(cid:396)s ha(cid:448)e fields of pe(cid:396)(cid:272)eptio(cid:374) (cid:271)e(cid:272)ause (cid:272)a(cid:374)"t p(cid:396)o(cid:272)ess e(cid:448)e(cid:396)(cid:455)thi(cid:374)g, center (objects symbols words), peripheral, outside. Organization: the ability to form mental models, or cognitive maps, of the world we live in, create maps then refer to them later on, ex. Influences expectations, evaluations and responses to them: stereotyping, occurs when schemas overgeneralize attributes of a group to which others belong, assumption that every member of the groups possesses certain characteristics. Perception and the individual: perceptions are formed: Individuals engage in selective attention, use a variety of organizational processes, and assign meaning to their perceptions. Individual factors that influence our perceptual processes generally fall into three categories: physical, cognitive, and personality characteristics: ea(cid:272)h pe(cid:396)so(cid:374)"s u(cid:374)i(cid:395)ue ph(cid:455)si(cid:272)al (cid:272)apa(cid:271)ilities affe(cid:272)t (cid:449)hat the(cid:455) pe(cid:396)(cid:272)ei(cid:448)e a(cid:374)d ho(cid:449) the(cid:455) understand it- age, sex, sense strength.