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Textbook Notes for Marketing at Northeastern University (NU)

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NUMKTG 2201Ryan PaulaSummer

MKTG 2201 Chapter 1-16: intro to marketing notes

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14
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 8: Business Analysis, Observability, Intelligent Agent

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Create a product that meets customer preferences. Create a product that has more value than what is available: and convince customers this is true. Mar
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NUMKTG 2201Thomas LerraSpring

MKTG 2201 Chapter Notes - Chapter 12: Native Advertising, Public Relations, Investor Relations

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Direct and digital marketing effects: very believable to readers, can dramatize a company or product, reaches many prospects, effective economical when
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NUMKTG 2201Lefevre DuaneFall

MKTG 2201 Chapter 13: Chapter 13 Notes

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Personal selling: personal presentations by the firm"s sales force for the purpose of making sales and building customer relationships. Salesperson: an
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NUMKTG 2201Lefevre DuaneFall

MKTG 2201 Chapter Notes - Chapter 11: Drop Shipping, Discount Store, Outlet Store

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0
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 5: Environmentalism, Psychographic, Consumerism

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2
Consumer behavior is the process individuals or groups go through to select purchase use and dispose of goods services ideas or experiences to satisfy
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NUMKTG 2201Thomas LerraSpring

MKTG 2201 Chapter Notes - Chapter 5: Cognitive Dissonance, Selective Exposure Theory, Homeostasis

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Consumer buyer behavior: buying behavior of final consumers. Consumer market: all the individuals and households that buy or acquire goods and services
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NUMKTG 2201Thomas LerraSpring

MKTG 2201 Chapter Notes - Chapter 3: Generation Z, Longrun, Baby Boomers

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NUMKTG 2201Lefevre DuaneFall

MKTG 2201 Chapter Notes - Chapter 1: Customer Relationship Management, Social Media Marketing, Southwest Airlines

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NUMKTG 2201Thomas LerraSpring

MKTG 2201 Chapter Notes - Chapter 10: Reverse Logistics, Smarttag, Exclusive Dealing

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Supply chains: upstream partners supply the raw materials, components, parts, information, finances, and expertise needed to create a product or servic
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NUMKTG 2201Thomas LerraSpring

MKTG 2201 Chapter Notes - Chapter 1-2: List Price, Swot Analysis, Value Chain

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What is marketing: marketing is engaging customers and managing profitable customer relationships, goals of marketing, attract new customers by promisi
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NUMKTG 2201Lefevre DuaneFall

MKTG 2201 Chapter Notes - Chapter 10: Exclusive Dealing, Marketing Management, Reverse Logistics

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0
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