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Textbook Notes for Motyka Scott

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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 8: Business Analysis, Observability, Intelligent Agent

OC8450318 Page
22 Mar 2016
9
Create a product that meets customer preferences. Create a product that has more value than what is available: and convince customers this is true. Mar
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 5: Environmentalism, Psychographic, Consumerism

OC8450316 Page
22 Mar 2016
2
Consumer behavior is the process individuals or groups go through to select purchase use and dispose of goods services ideas or experiences to satisfy
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 9: Universal Product Code, Store Brand, Private Label

OC8450319 Page
22 Mar 2016
10
Product management is the systematic and usually team based approach to coordinating all aspects of a product"s marketing initiative including all elem
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 1: Triple Bottom Line, Marketing Mix, Customer Relationship Management

OC8450313 Page
22 Mar 2016
8
Marketing concept identifying consumer needs and meeting their needs while ensuring long term profitability. Need the difference between a consumers st
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 7: Marketing Mix, Customer Relationship Management, Geodemography

OC8450316 Page
22 Mar 2016
2
Target marketing strategy: select and enter a market. Market fragmentation people"s diverse interests and backgrounds divide them into numerous groups
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 15: News, Product Placement, Digital Signage

OC84503112 Page
22 Mar 2016
9
Product advertising the message focuses on a specific good or service most common. Advertising campaign is a coordinated comprehensive plan that carrie
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 3: Habitat, Walmart

OC8450314 Page
22 Mar 2016
8
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 13: Walmart, Shoplifting, Luxurious

OC8450316 Page
22 Mar 2016
6
Retailing is the final stop on the distribution path- the process by which organizations sell goods and services to consumers for their personal use (c
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 11: Shampoo, Marginal Revenue, Profit Margin

OC84503112 Page
22 Mar 2016
15
Price is the assignment of value or the amount the consumer must exchange to receive the offering or product. Opportunity cost the value of something w
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 4: Customer Relationship Management, Focus Group, Small Business

OC8450316 Page
22 Mar 2016
7
A marketer begins by gathering information on the customers needs and wants. Customers insights fresh understandings of customers and the marketplace d
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 2: Marketing Mix, Pricing Strategies, Strategic Planning

OC8450316 Page
22 Mar 2016
6
Define the products offering"s distinctive identity and purpose: what value does the product offer that competitors do not offer. Business planning is
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NUMKTG 2201Motyka ScottSpring

MKTG 2201 Chapter Notes - Chapter 6: Crowdsourcing, Outsourcing, North American Industry Classification System

OC8450316 Page
22 Mar 2016
13
Business-to-business markets include manufacturers, wholesalers, retailers, and a variety of other organizations such as hospitals, universities and go
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