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Textbook Notes for Marketing at New York University (NYU)

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NYUMKTG-UB 20Joan VicenteSpring

MKTG-UB 20 Chapter 5: Market Research

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Consumer research is the science of polling a small, defined sample of people. Provides info representative of a larger population. Main role is to ide
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NYUMKTG-UB 40Narayanan SunderFall

MKTG-UB 40 Chapter Notes - Chapter 6: Sega, Cloud Gaming, Pogo.Com

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Videogames have evolved into a market similar to blockbuster movies. Gamers now content playing on smartphones and social networks. Companies are now m
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NYUMKTG-UB 40Narayanan SunderFall

MKTG-UB 40 Chapter Notes - Chapter 7: Amazon Video, Hulu, Video On Demand

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Offers subscription video and dvd and blu-ray disc rental for a monthly fee. Has 74 million subscribers as of january 2016. Employs more than 3,500 ful
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NYUMKTG-UB 40Narayanan SunderFall

MKTG-UB 40 Chapter Notes - Chapter 2: Paramount Pictures, New Line Cinema, Miramax

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Dominated by several vertically integrated studios until the late 1940s. 1948 - us forces studios out of theatre exhibition business. Buena vista pictu
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NYUMKTG-UB 40Narayanan SunderFall

MKTG-UB 40 Chapter Notes - Chapter 5: Deezer, Apple Music, Spotify

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Due to the spread of digital music, music became available for free on the internet. Napster - one of the first sites for downloading mp3 files for fre
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NYUMKTG-UB 40Narayanan SunderSummer

MKTG-UB 40 Chapter Notes - Chapter P.157: Root Mean Square, Horizontal Integration, Vertical Integration

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The forces driving convergence in media industries corporation, content, and computers = convergence as a mass communication process spread of digital
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NYUMKTG-UB 1AllFall

MKTG-UB 1 Chapter Notes - Chapter 6: Coca-Cola Cherry, Brand Equity, Caffeine

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NYUMKTG-UB 40Narayanan SunderFall

MKTG-UB 40 Chapter Notes - Chapter 4: Amazon Video, Digital Video Recorder, Internet Service Provider

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2013 - us broadcast and cable television industry generated revenues of billion. billion was tv subscriptions, rest was advertising. Studios sell rig
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NYUMKTG-UB 40Narayanan SunderFall

MKTG-UB 40 Chapter Notes - Chapter 3: Furious 7, Jurassic World, Atlantic Seaboard Fall Line

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billion revenues in 2013; more than 30,000 employees. Operates news and television networks, a film studio, television production. Nbcuniversal operat
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NYUMKTG-UB 40Narayanan SunderFall

MKTG-UB 40 Chapter Notes - Chapter 1: Marvel Toys

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