MCC-UE 1 Chapter Notes - Chapter 1: Mass Communication, Thomas Edison
5 Apr 2016
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Zero tv homes: computers have taken over the tv through streaming. Americans spend more than 5 hours per day watching tv (76 days of viewing) Our media and society are fused = one thing. Total media exposure = sum of time spent with all media. Media = plural of medium > derived from latin word medius > middle. The print medium: first form of media. The development of broadcasting fundamentally altered patterns of media. Mass media acts as a powerful socializing agent. Mass media mediates our relationships with various social institutions. Dependent on the media for what we know. Wright mills: sociological imagination > connections between private troubles and public. If you watch a lot of crime shows, you will inevitably think society is more violent issues . Media acts as the bridge between private lives and people"s relations to the public world. We become who we are based on social relations.
