MCC-UE 1010 Chapter Notes - Chapter 5: Women Artists, Eddie Cantor, Radio Stars
7 Feb 2017
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Document Summary
By the end of the 1930s 80% of households had at least one radio set. Radio was one of the few industries relatively unaffected by the depression. Film industry showed an early interest radio. Hollywood joined in to publicize the cinema when the main business of radio was inviting various representatives of the entertainment business on air to publicize themselves. Warner bros created kfwb in la in 1925 and wbpi in ny in 1926. Artists could talk into the mic and directly reach audiences to make it seem as though they were speaking to them personally. Organ concerts & the like from movie theaters became a staple of evolving radio schedules. As film converted to sound, a tie-up b/w radio & motion pictures seemed like a no-brainer. 1929 rca bought out the film studio rko, soon rko stars ended up on film-related programs on nbc. Summer of 1929 began a cbs/paramount partnership.
