MCC-UE 1010 Chapter Notes - Chapter 9: Pay Television, Local Ad, Vertical Integration
19 Mar 2017
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One, two, three, four, we don"t want your fucking war! . Revolutionary decade of the 1960s depended heavily on the media. Noncommercial, often personally subsidized, inexpensively printed & distributed, relying on unpaid writers & other labor, & usually left wing. Left the best record we have of these turbulent times. Copies circulated from hand to hand, passed out free at demonstrations & in music & head shops. The village voice, los angeles free press, washington free press, seed, east. Weeklies, heavy emphasis on graphics, political cartoons, & the radical arts. Alternative magazines reached a natl audience that the newspapers did not. Less prone to electronic interference & able to broadcast in stereo. Shift from the 45 record to the lp. By early 70s many underground stations became highly standardized. Low-budget, high-art films flourished in france & italy. Lured in young consumers w/psychedelic art, hip lingo, & forms of anti-advertising. Sexual freedom sexual suggestiveness in advertising.
