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Textbook Notes for Media, Culture & Communication at New York University (NYU)

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NYUMCC-UE 1517Secunda EugeneSpring

MCC-UE 1517 Chapter Notes - Chapter 1: Integrated Marketing Communications, Sales Promotion, Mass Media

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Chapter 1: an introduction to integrated marketing communications. Marketing is changing due to the rapidly changing media environment. Increasingly di
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NYUMCC-UE 1517Secunda EugeneSpring

MCC-UE 1517 Chapter Notes - Chapter 4: Consumer Behaviour, Customer Switching, Sales Promotion

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NYUMCC-UE 1Eugene Mc BrideFall

MCC-UE 1 Chapter Notes -Npr, Radiolab, Prezi

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NYUMCC-UE 1010Susan MurraySpring

MCC-UE 1010 Chapter Notes - Chapter 3: Artisan Entertainment, Zora Neale Hurston, Langston Hughes

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NYUMCC-UE 1010Susan MurraySpring

MCC-UE 1010 Chapter 11: Chapter 11: Evaluation of Media: Television & Radio

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Said to be the most ideal advertising medium. Interaction of sight & sound offers creative flexibility & makes possible dramatic, lifelike representati
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NYUMCC-UE 1010Susan MurraySpring

MCC-UE 1010 Chapter Notes - Chapter 6: Internment Of Japanese Americans, Nielsen Ratings, Edward John Noble

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NYUMCC-UE 1141Brett GaryFall

MCC-UE 1141 Chapter Notes - Chapter 12: Glocalization, Al Jazeera

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Chapter 12: mapping global media flow & contra-flow. Deregulation & privatization of broadcasting & telecommunication networks have enabled media compa
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NYUMCC-UE 1010Susan MurraySpring

MCC-UE 1010 Chapter Notes - Chapter 9: Pay Television, Local Ad, Vertical Integration

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One, two, three, four, we don"t want your fucking war! . Revolutionary decade of the 1960s depended heavily on the media. Noncommercial, often personal
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NYUMCC-UE 1040phoungthao LeFall

MCC-UE 1040 Chapter Notes - Chapter 18: Congenital Disorder, Cornmeal, Low Birth Weight

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Chapter 18: maternal & child health as a social problem. Infant mortality is a gauge of society"s attention to children"s health & used as an indicator
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NYUMCC-UE 1Wallace AuroraSpring

MCC-UE 1 Chapter Notes - Chapter 1: Mass Communication, Thomas Edison

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Zero tv homes: computers have taken over the tv through streaming. Americans spend more than 5 hours per day watching tv (76 days of viewing) Our media
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NYUMCC-UE 3James P.StanleyFall

MCC-UE 3 Chapter Notes -Woodblock Printing, Movable Type, Institute For Operations Research And The Management Sciences

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In the east they were writing on wood, bamboo, and silk. Made rag paper by using mulberry bark; hemp, plant fibers and putting them together. Paper is
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NYUMCC-UE 1010Susan MurraySpring

MCC-UE 1010 Chapter Notes - Chapter 4: Agricultural Adjustment Act, National Recovery Administration, Tennessee Valley Authority

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