MKTG-UB 40 Chapter Notes - Chapter 2: Paramount Pictures, New Line Cinema, Miramax

• School: New York University
• Department: Marketing
• Course: MKTG-UB 40
• Professor: Narayanan Sunder

Document Summary

Dominated by several vertically integrated studios until the late 1940s. 1948 - us forces studios out of theatre exhibition business. Buena vista pictures distribution (the walt disney company) Most of above owned by viacom and time warner. 87% of all top-grossing movies of all time produced by these studios. A few newer studios also produced some big hits: New line cinema (owned by time warner) - lord of the rings. Old studios dominated the industry because of the need for capital and need for long-standing relationships (both of which they have) Also about 20-30 small studios that release smaller films. Domestic box office admissions grew by 22% from 1994-2003 and box office revenues grew by 75% in the same period. Movies typically run four weeks (or more if successful) International ticket sales, video, dvd sales and rentals, tv, and pay-per-view becoming increasingly important to studios.