MKTG-UB 40 Chapter Notes - Chapter 4: Amazon Video, Digital Video Recorder, Internet Service Provider
18 Oct 2016
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Document Summary
2013 - us broadcast and cable television industry generated revenues of billion. billion was tv subscriptions, rest was advertising. Studios sell rights to shows to networks and streaming services. Broadcast networks make money through advertising, programming, and retransmission fees from cable operators and satellite companies. Cable includes premium networks (hbo) and non-premium networks (tbs, usa, tnt) Networks are paid on a per-subscriber basis by the cable providers. Four firms (comcast, directtv, time warner cable, and dish) make up of market revenue. Experienced a slight drop in subscriptions from 2009-2014; still had a modest rate of revenue growth. Internet-based subscriber services (netflix, amazon instant video, hulu) grown at 20% per year. Consumers use smart tvs, media-streaming players (appletv), and game consoles to stream television shows and movies into their tv sets. Young viewers especially likely to move towards online subscription instead of cable. 2015 - comcast is largest cable and internet provider in the us.
