PSY 2510 Chapter Notes - Chapter 11: Chromaticism, Color Theory, Extraversion And Introversion

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Color is not a characteristic of an image or object, but rather a subjective appreciation of ours. It can be defined as, a sensation that is produced in response to the stimulation of the eye and its nervous mechanisms, by the light energy of certain wavelengths. People who work with colors - artists, therapists, graphic or industrial product designers, interior architects or designers - should know what effect colors have on others. Each of these professionals works individually with their colors, but their effect must be universal. Some studies show that colors and feelings are not accidentally combined, that their associations are not matters of taste, but universal experiences deeply rooted since childhood in our language and our thinking. Psychological symbolism and historical tradition explain why this is so. Creativity is made up of a third of talent, another third of external influences that foster certain skills and another third of knowledge acquired about the domain in which creativity develops.

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