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Textbook Notes for Girish

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ODUMKTG 311GirishFall

MKTG 311 Chapter 11: CHAPTER 11 MANAGING SUCCESSFUL PRODUCTS, SERVICES AND BRANDS

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Chapter 11 managing successful products, services and brands. Brand equity - the added value a brand name gives to a product beyond the functional bene
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ODUMKTG 311GirishFall

MKTG 311 Chapter Notes - Chapter 16: Intertype Corporation

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Brokers - independent firms or individuals whose principal function is to bring buyers and sellers together to make sales. Breadth of product line - th
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ODUMKTG 311GirishFall

MKTG 311 Chapter Notes - Chapter 13: Unit Price, Fixed Cost, Variable Cost

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Average revenue (ar) - the average amount of money received for selling one unit of a product, or simply the price of that unit. Barter - the practice
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ODUMKTG 311GirishFall

MKTG 311 Chapter Notes - Chapter 7: Barter, Nules, Market Entry Strategy

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Chapter 7 understanding and reaching gloabal customers and. Back translation - the practice where a translated word or phrase is retranslated into the
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ODUMKTG 311GirishFall

MKTG 311 Chapter Notes - Chapter 17: Direct Marketing, Sales Promotion, Promotional Mix

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ODUMKTG 311GirishFall

MKTG 311 Chapter 5: CHAPTER 5 UNDERSTANDING CONSUMER BEHAVIOR

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Consumer behavior - the actions a person takes in purchasing and using products and services, including the mental and social processes that come befor
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ODUMKTG 311GirishFall

MKTG 311 Chapter Notes - Chapter 14: Target Costing

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Above-, at-, or below market pricing - setting a market price for a product or product class based on a subjective feel for the competitors" price or m
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