BUS 150 Chapter Notes - Chapter 7: Swot Analysis, Iphone, Firstline
5 May 2016
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Management: the process of planning, organizing, leading & controlling organizational goals. to meet. *your role as a manager and running a company, your objective is to extract as much as you can. (get more & provide less). Strategic plans: establish actions & resource allocation required to accomplish strategic goals; defined for periods of 2-5 years & developed by top managers. A: it"s important b/c as a manager, you should look at them now so you can prepare for them later, or even save up some cash in case a recession takes place later. Define mission: what the co will look like in a period of years & what it should do in the future. Quantitative: based on historical data/tests & often involve complex statistical computations. Specific (can"t just say want co to be the best; could say want to make 20% more capital) Measurable (can use math to figure out) Relevant (must relate to the co or organization)
