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Textbook Notes for Jo Dumas

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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 13: Satellite Television, Big Three Television Networks, Dish Network

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Television broadcasting is scanning a visual image and transmitting it, generally with accompanying sound, in the form of electromagnetic waves that wh
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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 2: Hypodermic Needle, Media Create, Payne Fund Studies

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Mass media research is the application of a systematic method to solve or understand a problem regarding the mass media better than the past. Ex: resea
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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 4: Media Planning, Advertising Campaign, Store Brand

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Chapter 4 - financing and shaping the media. Advertising is the activity of explicitly paying for media space or time in order to direct favorable atte
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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 10: Artists And Repertoire, Critical Role, Mechanical License

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As late as 1880 or 1890, people growing up in a middle-class u. s. household had no recorded music in their homes in the sense that we understand it to
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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 7: Harpercollins, Transmedia Storytelling, Uptodate

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The modern book did not arrive in a flash as a result of one investor"s grand change. The book as a medium of communication developed as a result of so
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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 6: Internet Service Provider, The Huffington Post, Keyword Advertising

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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 11: Federal Radio Commission, Federal Communications Commission, Satellite Radio

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Radio in american society has historically meant audio signals transmitted ( broadcast ) over the air by organizations ( stations ) licensed for that a
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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 12: Eadweard Muybridge, B Movie, Studio System

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Early beginnings eadweard muybridge set up 24 cameras close to one another at a racetrack to take photos as a horse ran by the next trick would be to t
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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 9: Fox News, Forbes

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Magazine is french for storehouse, they are collections of materials (stories, ads, poems, and other items) that their editors believe will interest th
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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 1: Fox News, Interpersonal Communication, Newsprint

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Media are platforms or vehicles that industries have developed for the purpose of creating and sending messages. Ex: telephones, tv, movies, music reco
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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter Intro to 6: Netflix, Horizontal Integration

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Digital media are devices with computer processors that allow access to textual, audio, and/or visual material. Distribution windows are various exhibi
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PSUCOMM 100Jo DumasSummer

COMM 100 Chapter Notes - Chapter 3: Comedy-Drama, Product Placement, Psychographic

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Audiences are the people to whom a media product is directed. Media practitioners are the people who select or create the material that a mass media fi
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