COMM 100 Chapter Notes - Chapter 2: Hypodermic Needle, Media Create, Payne Fund Studies
Document Summary
Mass media research is the application of a systematic method to solve or understand a problem regarding the mass media better than the past. Ex: research reviews the role mass media play in improving or degrading the relationships, values and ideals of society and the people who make up that society. Propaganda are messages designed to change the attitudes and behavior of huge numbers of otherwise disconnected individuals on controversial social issues. Reason why researchers feared the power of persuasion. Agenda setting refers to the notion that media create the ideas in our heads about what is going on in the world. Ex: journalists are on a deadline and have restricted story length which can skew our view. Propaganda analysis refers to the systematic examination of mass media messages that seem designed to sway the attitudes of large populations on controversial issues.
