COMM 100 Chapter Notes - Chapter 12: Eadweard Muybridge, B Movie, Studio System
Document Summary
Early beginnings eadweard muybridge set up 24 cameras close to one another at a racetrack to take photos as a horse ran by the next trick would be to take 24 photographs with one camera. Instead of controlling their business through technology patents, the five hollywood major movie companies (warner bros. twentieth century fox, universal) chose two broad methods for controlling competition: Vertical integration which is controlling production distribution and exhibition. The star system was designed to find and cultivate actors under long-term contracts, with the intention of developing those actors into famous stars who would enhance the profitability of the studio"s films. A films were expensively made productions featuring glamorous, highly paid stars; ex: gone with the wind. B films were made more quickly, with much smaller budgets. An overview of the modern motion picture industry. The most appropriate name for the enterprise that we"re dealing with in this chapter is the theatrical motion picture industry.
