ECON 102 Chapter Notes - Chapter 5: Cheeseburger, Demand Curve

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12 Apr 2016
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Elasicity = measure of responsiveness; used to quanify the response in one variable when another variable changes. Elasicity of a with respect to b = Remember the law of demand: when prices rise, quanity demanded falls inverse relaionship causes a negaive slope. Elasicity is a raio of percentages: once percentages have been calculated, it"s easy to calculate elasicity. Price elasicity of demand = change quantity demanded change price. Midpoint formula: use midpoint for base of percentages because its more accurate. Elasicity and total revenue: if demand is inelasic, raising price will increase revenue. % decrease in price < % increase in quanity demanded: if demand is elasic (bananas), raising price will decrease revenue, p and q move in opposite direcions (if price rises, quanity demanded falls) Whether revenue rises or falls depends on which one (p or q) changes more. Availability of subsitutes: elasic is subsitutes are easily available.

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