PSY 0010 Chapter Notes - Chapter 6: Prospective Memory, Hermann Ebbinghaus, Timothy Mcveigh

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Memory is the ability to store and retrieve information over time. Encoding: the process of transforming what we perceive, think, or feel into an enduring memory. Storage: the process of maintaining information in memory over time. Retrieval: the process of bringing to mind information that has been previously encoded and. Section 1 encoding: transforming perceptions into memories stored. Bubbles p: professional gambler; able to recite 20 numbers backwards and forwards. Memories are made by combining information we already have in our brains with new information that come sin through our senses. Three types of encoding processes semantic encoding, visual imagining encoding, and organizational encoding. How we remember something depends on how we think about it at the time: ex: As a professional gambler, bubbles found numbers unusually meaningful, so when he saw a string of digits, he tended to think about their meanings.

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