EC 111H Chapter Notes - Chapter 6: Demand Curve

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22 Aug 2016
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Chapter 6: elasticity the responsiveness of demand and supply. Elasticity (measure of how much one economic variable responds to changes in another economic variable ex: quantity demanded and price: price elasticity of demand (responsiveness of quantity demanded to changes in price). The relationship between price elasticity of demand and total revenue. Total revenue (total amount of funds received by a seller of a g/s, calculated by multiplying price per unit by the number of units sold). Inelastic demand: increase in p -> increase in tr. Elastic demand: increase in p -> decrease in tr. Unit elastic demand: changes in price do not affect tr: elasticity and revenue with a linear demand curve, at higher prices, demand is elastic. At lower prices, demand is inelastic and tr falls: estimated price elasticity of demand, use market experiments to try different prices and observe change in qd. Ex: bread: if positive but greater than 1, then the good is normal/luxury.

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