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Textbook Notes for Ben Liu

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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 9: Job Performance, Marketing Mix, Business Analysis

OC12534483 Page
17 Oct 2016
4
Services i(cid:374)ta(cid:374)gi(cid:271)le a(cid:272)ti(cid:448)ities or (cid:271)e(cid:374)efits that a(cid:374) orga(cid:374)izatio(cid:374) pro(cid
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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 7: Customer Insight, Data Mining

OC12534483 Page
17 Oct 2016
3
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QUMK 201Ben LiuFall

MK 201 Chapter 2: marketing ch.2 book notes

OC11724425 Page
27 Sep 2016
5
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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 12: Disintermediation, Target Market, Multichannel Marketing

OC12534484 Page
3 Nov 2016
1
Marketing channel individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industr
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QUMK 201Ben LiuFall

MK 201 Chapter 1: Marketing Ch. 1 Book notes

OC11724426 Page
21 Sep 2016
1
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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 4: Consumer Reports

OC12534484 Page
17 Oct 2016
7
Consumer behavior the actions a person takes in purchasing and using products and services. Involvement the personal, social, and economic significance
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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 2: Marketing Strategy, Polskie Radio Program I, Non-Governmental Organization

OC12534484 Page
17 Oct 2016
4
Organization a legal entity that consist of people who share a common mission. For-profit organization also know as business firms, is a privately owne
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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 1: Customer Relationship Management, Marketing Mix

OC12534483 Page
17 Oct 2016
5
Marketing is the activity for creating, communicating, delivering, and exchanging offering that benefit its customers, the organization, its stockholde
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QUMK 201Ben LiuFall

MK 201 Chapter 4: Understanding Consumer Behavior

OC11724425 Page
1 Dec 2016
2
Consumer behavior: the actions a person takes in purchasing and using products and services. Purchase decision process: the stages a buyer passes throu
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QUMK 201Ben LiuFall

MK 201 Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

OC11724424 Page
1 Dec 2016
1
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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 2: Marketing Strategy, Computer Monitor, Customer Satisfaction

OC11724423 Page
28 Nov 2016
0
An organizations long-term course of action that delivers a unique customer experience while achieving its goals. Corporate level: top management direc
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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 10: Customer Experience, Marketing Mix, Umbrella Brand

OC12534484 Page
17 Oct 2016
4
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