Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for Norberg

  • 5 Results
  • About QU
QUMK 210NorbergFall

MK 210 Chapter Notes - Chapter 6: Karen Horney, Carl Jung, Analytical Psychology

OC11142271 Page
22 Aug 2016
1
Personality (person"s unique psychological makeup and how it influences the way a person responds to the environment). Ego (mediates between the id and
View Document
QUMK 210NorbergFall

MK 210 Chapter Notes - Chapter 4: Drive Theory, Homeostasis, Individualism

OC11142272 Page
22 Aug 2016
2
Motivation (processes that lead people to behave as they do; occurs when a need is aroused that the consumer wishes to satisfy -> creates a state of te
View Document
QUMK 210NorbergFall

MK 210 Chapter Notes - Chapter 5: Symbolic Interactionism, Impulsivity

OC11142272 Page
22 Aug 2016
1
Self-concept (the beliefs a person holds about own attributes and how s/he evaluates the self on these qualities). Self-esteem (positivity of a person"
View Document
QUMK 210NorbergFall

MK 210 Chapter Notes - Chapter 1: Consumer Behaviour, Christian Right, Global Marketing

OC11142272 Page
22 Aug 2016
1
Consumer (identifies a want or need, makes a purchase, and disposes of the product during the consumption process). How are they divided: age, gender,
View Document
QUMK 210NorbergFall

MK 210 Chapter Notes - Chapter 2: Sensory System

OC11142272 Page
22 Aug 2016
0
Sensation (immediate response of sensory receptors to basic stimuli) Perception (process by which people select, organize, and interpret these sensatio
View Document

Textbook Notes (280,000)
US (110,000)
QU (200)
MK (30)
MK 210 (5)
Norberg (5)