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Textbook Notes for Marketing at Quinnipiac University (QU)

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QUMK 201WatsonFall

MK 201 Chapter Notes - Chapter 3: Consumerism, Baby Boomers, Millennials

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The process of acquiring information on events outside the organization to identify and interpret potential trends. The demographic characteristics and
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QUMK 201WatsonSpring

MK 201 Chapter Notes - Chapter 8: Unk, Marketing Mix, Mass Customization

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QUMK 201WatsonSpring

MK 201 Chapter Notes - Chapter 3: Disposable And Discretionary Income, Alaska Natives, Baby Boomers

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QUMK 201WatsonSpring

MK 201 Chapter Notes - Chapter 7: Likert Scale, Mystery Shopping, Neuromarketing

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Marketing research: process of defining a market problem and opportunity, systemically collecting and analyzing information and recommending actions: u
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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 9: Job Performance, Marketing Mix, Business Analysis

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Services i(cid:374)ta(cid:374)gi(cid:271)le a(cid:272)ti(cid:448)ities or (cid:271)e(cid:374)efits that a(cid:374) orga(cid:374)izatio(cid:374) pro(cid
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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 7: Customer Insight, Data Mining

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QUMK 201Ben LiuFall

MK 201 Chapter 2: marketing ch.2 book notes

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QUMK 210NorbergFall

MK 210 Chapter Notes - Chapter 6: Karen Horney, Carl Jung, Analytical Psychology

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Personality (person"s unique psychological makeup and how it influences the way a person responds to the environment). Ego (mediates between the id and
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QUMK 210NorbergFall

MK 210 Chapter Notes - Chapter 4: Drive Theory, Homeostasis, Individualism

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Motivation (processes that lead people to behave as they do; occurs when a need is aroused that the consumer wishes to satisfy -> creates a state of te
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QUMK 210NorbergFall

MK 210 Chapter Notes - Chapter 5: Symbolic Interactionism, Impulsivity

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Self-concept (the beliefs a person holds about own attributes and how s/he evaluates the self on these qualities). Self-esteem (positivity of a person"
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QUMK 201Ben LiuFall

MK 201 Chapter Notes - Chapter 12: Disintermediation, Target Market, Multichannel Marketing

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Marketing channel individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industr
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QUMK 210NorbergFall

MK 210 Chapter Notes - Chapter 1: Consumer Behaviour, Christian Right, Global Marketing

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Consumer (identifies a want or need, makes a purchase, and disposes of the product during the consumption process). How are they divided: age, gender,
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Showing 1 — 12 of 32 result

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