33:620:301 Chapter Notes - Chapter 5: Southwest Airlines, Revamp, Brand Loyalty
15 Mar 2016
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Speciic eforts to please customers, strengthen market posiion, counter maneuvers of rivals, respond to changing market condiions and achieve market compeiive advantage. Two biggest factors that disinguishes one compeiive strategy from another: whether company"s market target is broad or narrow, whether company is pursuing compeiive advantage that is lower cost or difereniaion. Perform value chain aciviies that are most cost-efecive than rivals. Revamp irm"s overall value chain to eliminate cost-producing aciviies: find your cost drivers strong efect on company"s costs and use as a lever to push cost down while using these cost-cuing methods: Use lower cost inputs without sacriicing quality. Use technology/staisical methods to improve operaing eiciencies (erp) Moivate employees: revamp value chain to lower costs. Streamline ops by eliminaing low value added work. Reduce mat. handling by having supplier"s plants close to warehouse: keys to being a successful low-cost provider. Out manage rivals to have beter value chain.
