33:620:301 Chapter Notes -Calibration, Dynamic Capabilities, Swot Analysis
9 Apr 2014
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Evaluating a company"s resources, capabilities, and competitiveness a) A company"s resources and capabilities are its competitive assets and determine whether its competitive power in the marketplace will be impressively strong or disappointingly weak. Tangible resources are those that can be touched or quantified readily; intangible resources include human assets and intellectual capital, as well as brands, images, reputation etc. A resource bundle is a linked and closely integrated set of competitive assets centered around one of more cross functional capabilities. A company requires a dynamically evolving portfolio of resources and capabilities to sustain its competitiveness and help drive improvements in its performance. A dynamic capability is the ability to modify, deepen, or augment the company"s existing resources and capabilities. Swot analysis: strengths and weaknesses, market opportunities, and external. Basing a company"s strategy on its most competitively valuable strengths gives the company its best chance for market success.
