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Textbook Notes for Pradeep Tiyagi

SDSUMKTG 373Pradeep TiyagiFall

MKTG 373 Chapter Notes - Chapter 7: Decision Support System, Data Warehouse, Big Data

OC24952701 Page
17 Jul 2018
0
Marketing research: procedures that develop new information about a market, including. Internet searches, customer surveys, experiments, direct observa
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SDSUMKTG 373Pradeep TiyagiFall

MKTG 373 Chapter Notes - Chapter 13: Integrated Marketing Communications, Sales Promotion, Personal Selling

OC24952703 Page
17 Jul 2018
0
Promotion: communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior, telling targe
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SDSUMKTG 373Pradeep TiyagiFall

MKTG 373 Chapter Notes - Chapter 15: Behavioral Targeting, Comparative Advertising, Institute For Operations Research And The Management Sciences

OC24952701 Page
17 Jul 2018
0
Marketing manager must explicitly state goals of advertising. Advertising allowances: price reductions to firms further along in the channel; encourage
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SDSUMKTG 373Pradeep TiyagiFall

MKTG 373 Chapter Notes - Chapter 17: Average Variable Cost, Marginal Revenue, Gross Margin

OC24952702 Page
17 Jul 2018
0
Markup: dollar amount added to the cost of products to get the selling price. Usually stated as percentages rather than dollar amounts. Markup (percent
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SDSUMKTG 373Pradeep TiyagiFall

MKTG 373 Chapter Notes - Chapter 2: Mass Marketing, Marketing Mix, Target Market

OC24952702 Page
17 Jul 2018
0
Marketing management process: planning marketing activities, directing the implementation of the plans, controlling these plans. Strategic (management)
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SDSUMKTG 373Pradeep TiyagiFall

MKTG 373 Chapter Notes - Chapter 16: Profit Maximization, Dynamic Pricing, Status Quo

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17 Jul 2018
0
Chapter 16 prices; low prices may expand the size of the market and result in greater sales and profits. Sales-oriented objective: seems some level of
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SDSUMKTG 373Pradeep TiyagiFall

MKTG 373 Chapter Notes - Chapter 4: Customer Relationship Management, Market Segmentation, Marketing Mix

OC24952702 Page
17 Jul 2018
0
Market: a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or service
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SDSUMKTG 373Pradeep TiyagiFall

MKTG 373 Chapter Notes - Chapter 14: Solution Selling, Sales, Customer Service

OC24952702 Page
17 Jul 2018
0
10% of americans are salespeople; 20 times more than advertisement. Don"t try to sell customer, rather help the customer buy. Understand customer needs
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