RWS 290 Chapter Notes - Chapter 5: Business Communication
14 Sep 2018
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Document Summary
Writing effective business messages involves a process, one that involves examining, developing, and refining business ideas in a way that provides business value to your audience. Process of developing business messages is plan, write, and review. Expert business writers devote a much higher percentage of their time to the planning and reviewing stages. As you craft business messages, maintain a listener-centered approach. The aim planning process for effective business messages. Effective business communicators possess an uncanny ability to step into the shoes of their audience members. Your readers respond when you provide them with something that they value. Your readers will often see value in your messages. Values - enduring beliefs and ideals that individuals hold. Priorities - ranking or assigning importance to things, such as projects, goals, and tasks. Your readers will inevitably judge your recommendations, requests, and other messages based on their view of your credibility. In the planning stage, envision how others will respond to your message.
