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SANTA CLARABUSN 70StricklandWinter

BUSN 70 Chapter Notes - Chapter 1: Economic System, You Learn, Gross Domestic Product

OC24418936 Page
5 May 2018
0
Business - tries to earn a profit by providing products that satisfy people"s needs. Products - tangible and intangible characteristics that provide sa
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SANTA CLARABUSN 70StricklandWinter

BUSN 70 Chapter Notes - Chapter 11: Marketing Mix, Marketing, Social Forces

OC24418934 Page
5 May 2018
0
A group of activities designed to expedite transactions by creating, distributing, pricing and promoting goods, services, and ideas. The act of giving
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SANTA CLARABUSN 70StricklandWinter

BUSN 70 Chapter Notes - Chapter 12: Business Analysis, Market Segmentation, Integrated Marketing Communications

OC24418938 Page
5 May 2018
0
Part of the marketing strategy involving decisions regarding controllable variables. Come from marketing research, engineers, and outside sources such
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SANTA CLARABUSN 70StricklandWinter

BUSN 70 Chapter Notes - Chapter 4: Double Taxation, Complete Control, Tender Offer

OC24418936 Page
5 May 2018
0
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