COMS 3370 Chapter Notes - Summer 2018 Chapter 11 - Proper Education, Jargon, Asian Americans
20 Sep 2018
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Erickson, lee & von schrader disability status report: united states (2015) Kanungo cross culture and business practice: are they coterminous or cross-verging? (2005) Chapter 11 discusses the role of intercultural communication within business. The workplace often creates opportunities and challenges for intercultural communication. It can be restaurant business with communication between kitchen and serving stuff, transportation business dealing with overseas consumers and clients, multinational corporations, etc. There is a tendency for more representatives of minorities to own businesses. A growing percent of firms are owned by older people, women and ethnical minorities, such as latino-americans, african americans, asian americans, immigrants, etc. People with disabilities and lgbt community is a part of minorities as well. All these changes lead to major shifts in communication, since employers and marketing specialists have to adjust to this diversity. Multicultural workforce is constantly growing, and multinational corporations affect other cultures.
