BUS3 160 Chapter 4: [Reading Notes] Chapter 4_ Perception and Attribution
Document Summary
The mental process that we use to understand our environment. The process of gathering, selecting, and interpreting information about how we view ourselves and others. Information about ppl is often subjective and open to interpretation. Bc we cannot pay attention to all of these at one time, we usually pick and choose what is most important and what is not. The process requires us to select, interpret, and use the stimuli and cues. Is subject to considerable error a serious drawback. A crucial part of the perception process. When we don"t have all the facts and rely on assumptions to fill in the missing info. Allows us to finish an unfinished picture or to. Three stages of perception interpret an unclear situation by completing it based on our previous experiences. Culture affects how we view the world and interpret events. Involves selection of stimuli, cues, and signals to which we pay attention to:
