SOC 330 Chapter Notes - Chapter 1: Universal Mind, Pay Television, Social Forces

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Radio is a nearly universal presence in us households and automobiles, reaching more. Americans in any given week than any other media platform. Television is in almost all homes, with 82% of tv households paying for programming through cable, satellite, or a fiber-optic line from their phone company, and 13% relying on free, over-the-air broadcast television. Devices that can connect to the internet are available to most - although not all - About 95% of adults have a cell phone of some sort; 77% have a smartphone. 78% of us adults have a desktop or laptop computer, and 51% have a tablet. 88% of us teens 13-17 have some type of cell phone, and about 73% of them have access to a smartphone; 87% of them have access to a desktop or laptop computer. As users embrace new technology, they continually change the landscape of media equipment. For example, the proliferation of smartphones led to the decline of telephone landlines.

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