SOC 330 Chapter Notes - Chapter 3: Dish Network, Directv, Social Forces
4 Mar 2019
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Instead, they deliver people to advertisers, in effect making users the product being sold. Company, viacom, news corporation, and bertelsmann, all multimedia entertainment conglomerates and produce media. Facebook and google emerged as new media giants by dominating online advertising revenue. Universal music group, sony music entertainment, and warner music group: book publishing, the us book market is dominated by the big five publishers. Integration and self-promotion: the economic factors propelling both vertical and horizontal integration are clear: owners perceive such arrangements as both efficient and profitable. Still, they are expected to turn a profit by attracting audiences that owners expect and advertisers demand: one result has been an increased emphasis on entertainment and celebrities on the network news. For multiplatform media companies, news has become content that is increasingly expected to fit with and be usable by the other divisions of the company: the effects of concentration, media control and political power.
