A COM 265X Chapter Notes - Chapter 4: National Communication Association, Quintilian, Cybernetics
Document Summary
Cyberneics- the study of informaion processing, feedback, and control in communicaion systems. Rhetoric- the art of using all available means of persuasion, focusing on lines of argument, organizaion of ideas, language use, and delivery in public speaking. Semioics- the study of verbal and nonverbal signs that can stand for something else, and how their interpretaion impacts society. Symbols- arbitrary words and nonverbal signs that bear no natural connecion with the things they describe; their meaning is learned within a given culture. Sapir-whorf hypothesis of linguisic relaivity- the claim that the structure of a language shapes what people think and do; the social construcion of reality. Culture industries- entertainment businesses that reproduce the dominant ideology of a culture and distract people from recognizing unjust distribuion of power within society. Phenomenology- intenional analysis of everyday experience from the standpoint of the person who is living it; explores the possibility of understanding the experience of self and others.
