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Textbook Notes for Marketing at SUNY Albany (UALBANY)


UALBANYB MKT 310AllFall

B MKT 310 Chapter Notes - Chapter 2: Marketing Mix

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UALBANYB MKT 310AllFall

B MKT 310 Chapter Notes - Chapter 5: Selective Exposure Theory, Social Class, Customer Satisfaction

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UALBANYB MKT 432LacoudeurSpring

B MKT 432 Chapter Notes - Chapter 4: Value Proposition, Geodemographic Segmentation, Market Segmentation

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Two options: technology changes, making a popular product obsolete: therefore successful marketing strategies need to be modified or even reinvented as
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UALBANYB MKT 432LacoudeurSpring

B MKT 432 Chapter Notes - Chapter 1: Brand Equity, Brand Loyalty, Advertising Campaign

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Promotion: the communications process in marketing that is used to create a favorable disposition toward a brand of product or service. Promotional mix
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UALBANYB MKT 351AllFall

B MKT 351 Chapter Notes - Chapter 2: Market Basket, Agnosticism, Mass Media

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UALBANYB MKT 351AllFall

B MKT 351 Chapter Notes - Chapter 12: Normative Social Influence, Nobility, Yokohama Rubber Company

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UALBANYB MKT 310AllFall

BMKT310 Chapter 1 Review Sheet (aced the test and got 96%)

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UALBANYB MKT 351AllFall

B MKT 351 Chapter Notes - Chapter 18: Switching Barriers, Marketing Strategy, Price Premium

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UALBANYB MKT 351AllFall

B MKT 351 Chapter Notes - Chapter 5: Acculturation, Natural Environment, Arab Americans

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UALBANYB MKT 310AllFall

B MKT 310 Chapter Notes - Chapter 1: Marketing Management, Target Market, Marketing Mix

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UALBANYB MKT 351AllFall

BMKT351 Chapter 5 Review Sheet (got 94% in the course)

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UALBANYB MKT 351AllFall

B MKT 351 Chapter Notes - Chapter 4: Millennials, Crystallization, Cohort Analysis

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