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Textbook Notes for Lacoudeur

UALBANYB MKT 432LacoudeurSpring

B MKT 432 Chapter Notes - Chapter 4: Value Proposition, Geodemographic Segmentation, Market Segmentation

OC15758314 Page
26 Feb 2017
4
Two options: technology changes, making a popular product obsolete: therefore successful marketing strategies need to be modified or even reinvented as
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UALBANYB MKT 432LacoudeurSpring

B MKT 432 Chapter Notes - Chapter 1: Brand Equity, Brand Loyalty, Advertising Campaign

OC15758313 Page
26 Feb 2017
0
Promotion: the communications process in marketing that is used to create a favorable disposition toward a brand of product or service. Promotional mix
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