Textbook Notes (369,018)
United States (206,160)
COM 107 (33)
Gorham (4)
Chapter 13

CHAPTER 13.docx

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Department
Communications
Course
COM 107
Professor
Gorham
Semester
Fall

Description
CHAPTER 13- MEDIAECONOMICSAND THE GLOBAL MARKETPLACE • Monopoly= single firm dominates production and distribution in a particular industry • Oligopoly= just a few firms dominate an industry • Limited competition= characterizes a media market with many producers and sellers but only a few products within a particular category • Direct payment= media products supported primarily by consumers, who pay di
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