Textbook Notes (368,611)
United States (206,086)
MGT 247 (5)
Reed (4)
Chapter 4

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Department
Management
Course
MGT 247
Professor
Reed
Semester
Fall

Description
Chapter 4 • Weaknesses= resource and capability deficiencies that make it difficult for the firm to complete important tasks o Strengths= possibilities o Weaknesses= constraints • Tangible resources= valuable assets that can be seen or qualified o Manufacturing equipment o Financial capitol • Intangible resources= assets that contribute to creating value for customers but not physically identifiable o Reputation o Brand name • Value= the satisfaction a product creates for customer and is measure by the price customers are willing to pay to buy the product RESOURCES  integrated to form  CAPABILITIES  developed into  CORE COMPETE
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