Internal environment: the conditions and forces within an organization: everything that happens inside, leadership, finance, management, etc. Improved information technology: more efficient operating systems, sociocultural, demographic shifts in number of single adults and dual income families, growing concerns about health and nutrition, political-legal, government food standards, local zoning climate, general posture toward business regulation. International: restaurants in 115 countries, about two thirds of sales from outside the. Institutional customers: suppliers, coca-cola, wholesale food processors, packaging manufacturers, strategic partners, walmart, disney, foreign partners, airports, places where our stores can be at, regulators, fda, securities and exchange commission, epa. Increased reliance on "temp" workers: don"t have to pay benefits, labor unions add a complex layer, physical work environment issues include, location, design, and layout. If it is in the best interests of the firm: managers should reward behavior consistent with the culture.