MKTG 322 Chapter Notes - Chapter 2: Pleasure, Goal Setting, Eval
6 Feb 2017
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Document Summary
Motivation an inner state of arousal that provides energy needed to achieve a goal. Motivated cons is energized, ready, and willing to engage in a goal-relevant activity. Cons can be motivated to engage in behaviors, make decisions, or process info and this motivation can be seen in the context of acquiring, using, or disposing of an offering. Motivation not only drives behaviors consistent with a goal but also cerates a willingness to expend time/energy engaging in these behaviors. Cons try to match anticipate and actual effort. If anticipated behavior seems like too much, they will simplify decision. If cons think important decision will be too simple, will complicate it with extra effort. Affects how we process info and make decisions. When highly motivated to achieve goal, more likely to pay careful attention to it, think about it, attempt to understand/comprehend goal-relevant info, eval that info critically, and try to remember it for later use.
