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Textbook Notes for Akshaya Sreenivasan

TAMUMKTG 347Akshaya SreenivasanSpring

MKTG 347 Chapter Notes - Chapter 7: Dagmar Marketing, Diminishing Returns, Direct Marketing

OC50579219 Page
1 Feb 2017
0
Large companies have employed their own hierarchies, referring to them as purchase funnels. Used as planning guide to move consumers from awareness to
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TAMUMKTG 347Akshaya SreenivasanSpring

MKTG 347 Chapter Notes - Chapter 6: Syncom, Rational Basis Review, John Schnatter

OC50579212 Page
23 Jan 2017
4
Applying trustworthiness: must also find source believable, trustworthy public figures hesitate to endorse products because potential to reputation and
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