MKTG 409 Chapter Notes - Chapter 16: Channel Capacity, Proxemics, Product Placement
21 Apr 2018
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Imc allows an organization to coordinate and manage its promotional efforts to transmit consistent messages. High cost and lower effectiveness in reaching some target markets. Companies provide product information and services that are coordinated with traditional promotional activities. How digital marketing has grown its business. 16. 2 describe the steps of the communication process. Communication: transmission of information; sharing of meaning. Integrated marketing communications (imc): the coordination of promotion and other marketing efforts to ensure maximum informational and persuasive impact on customers. Major goal is to send a consistent message to customers. Common ground, common understanding of the symbols, words, and. Source: person, group, or organization with a meaning it attempts to share with an pictures audience. E. x. salesperson using ads to inform consumers. Receiver: individual, group, or organization that decodes a coded message. Coding process: encoding; conversion of meaning into a series of signs or symbols representing ideas or concepts. Source must consider characteristics of the receiver or audience.
