ECO 101 Chapter Notes - Chapter 14: Average Variable Cost, Marginal Revenue, Market Power
Document Summary
A market is competitive if each buyer and seller is small compared to the size of the market and has little ability to influence market prices. Market power- if a firm can influence the market price of the good it sells. Competitive market- a market with many buyers and sellers trading identical products so that each buyer and seller is a price taker; firms can freely enter or exit the market. When there is free entry and exit in a competitive market, it is powerful force shaping the long- run equilibrium. A firm in a competitive market tries to maximize profit. Average revenue- total revenue divided by the quantity sold. For all types of firms, average revenue equals the price of the good. Marginal revenue- the change in total revenue from an additional unit sold (change in total revenue divided by change in quantity) For competitive firms, marginal revenue equals the price of the good.