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Textbook Notes for Jennifer M.Fitzgerald

TEMPLEMKTG 3501Jennifer M.FitzgeraldFall

MKTG 3501 Chapter Notes - Chapter 3: Baby Boomers, Aldi, Yelp

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23 Dec 2018
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The greatest generation=88 years and up, fixed incomes, spend healthcare, Depression era/silent generation=mid to late 70s and early 80s, hardworking p
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TEMPLEMKTG 3501Jennifer M.FitzgeraldFall

MKTG 3501 Chapter 1: MKTG 3501 Chapter : MKTG 3501 Chapter : Chapter 1 Key termconcepts

OC23784251 Page
23 Dec 2018
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TEMPLEMKTG 3501Jennifer M.FitzgeraldFall

MKTG 3501 Chapter 5: Chapter 5 Key terms:concepts Video

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23 Dec 2018
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Hierarchy of effects model=awareness, knowledge, liking, preference, conviction, actual purchase cognitive= awareness, knowledge affective= liking, pre
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TEMPLEMKTG 3501Jennifer M.FitzgeraldFall

MKTG 3501 Chapter 6: Chapter 6 Key terms:concepts Video

OC23784251 Page
23 Dec 2018
0
Message themes outline key ideas in an ad. Cognitive= generic, preemptive, unique selling proposition, hyperbole, comparative. Community trust bank, as
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TEMPLEMKTG 3501Jennifer M.FitzgeraldFall

MKTG 3501 Chapter Notes - Chapter 4: Geodemographic Segmentation, Aldi, Fitbit

OC23784252 Page
23 Dec 2018
0
Marketing research=to target market to product positioning to objective to budget and omc components. Marketing research=in house or collaboratively wi
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TEMPLEMKTG 3501Jennifer M.FitzgeraldFall

MKTG 3501 Chapter 2: Chapter 2 Key terms:concepts

OC23784251 Page
23 Dec 2018
0
Marketing product in use: shows product in use to highlight consumer product benefits and why it is needed in everyday life. Brand image= what the comp
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