MKTG 3501 Chapter Notes - Chapter 4: Geodemographic Segmentation, Aldi, Fitbit
23 Dec 2018
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Marketing research=to target market to product positioning to objective to budget and omc components. Marketing research=in house or collaboratively with outside agency, product specific research=key selling points, product attributes and features, benefits, and pricing determinations. Fitbit, nielsen ratings, mri mediamark, reporter, pewresearchcenter, dove, aldi, wegmans, Whole foods, walmart, nordstrom, samsung, iphone, pepsi, snuggie, chi pets, coke, target, trader joes, dennys, chevrolet, rita"s, ibc, progressive. Target market research= gathers product and consumer research to determine the best target market for the brand, product, service or campaign. Profile segmentation=demo, geo, psycho, and behavioral criteria to see what they seek for specific products. Viable market segment criteria=individuals or businesses are alike for needs and wants, the segment is different from general population, has to be large enough to be financially visible to target, reachable through some type of media communication vehicle. Need to have physical access to the product.
