SOC 0851 Chapter Notes - Chapter 10: Culture Industry, Marianismo, Heterosexism
Document Summary
Media corporations are concerned with making a profit, while media organizations that are owned or controlled by the government may be invested in educating the public or serving the interests of the government itself. Only a handful of women occupy the top management positions but 85% of women make up the consumers. Biebly-pop culture industries might intensify the ways in which gender stereotypes are employed, making them perhaps even worse than in other occupations and industries (gender becomes an important component of the decision making process) Female executives in tv are more likely to be confined to feminine divisions. Gender gets built into the very ways in which some media organizations function. The world of advertising is gendered because it reflects stereotypical assumptions and projections and it allows advertisers to reach consumers through the medium of a core individual identity and as a m or w. Men are sexualized as sexual subjects while women are sexualized as sexual objects.
