Global account manager (gam): they are in charge of a single customer and all of its global needs. The customer"s needs, schedules, and interests are the top priority of. Organizations: entities that enable societies to pursue accomplishments that can"t be achieved by individuals acting alone. People and their attitudes, perceptions, learning capacities, feelings, and goals are important to the org: ob is performance oriented. Managers of orgs must view each employee as a unique embodiment of all behavioral and cultural factors. The relationships among individuals and groups in orgs create expectations for individuals" behavior. Contingency approach: approach to management that believes there"s no one best way to manage in every situation and managers must find different ways that fit different situations. Contributions to the study and applications of ob. Psychology: a science that attempts to study, explain, and modify behavior. Sociology: the study of group behavior and how people relate to each other.