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Textbook Notes for Dr.Rhee

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TUMCOM 214Dr.RheeFall

MCOM 214 Chapter Notes - Chapter 2: Gross Domestic Product, Puffery, Subliminal Stimuli

OC8511992 Page
15 Sep 2016
4
Sponsors advertise because they hope it will help them sell some product, service, or idea. Externalities: benefit or harm caused by the sale or consum
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TUMCOM 214Dr.RheeFall

MCOM 214 Chapter Notes - Chapter 1: Sales Promotion, Marketing Communications, Narrowcasting

OC8511992 Page
15 Sep 2016
6
The structured & composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services,
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TUMCOM 214Dr.RheeFall

MCOM 214 Chapter Notes - Chapter 4: Target Market, North American Industry Classification System, Sales Promotion

OC8511993 Page
30 Sep 2016
5
Utility: a product"s ability to satisfy both functional needs and symbolic or psychological wants. A product"s problem-solving potential may include fo
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