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Textbook Notes for H.Chang

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TUMKTG 411H.ChangSpring

MKTG 411 Chapter Notes - Chapter 1: Organizational Culture, Millennials, Baby Boomers

OC4883332 Page
28 Feb 2017
0
The contemporary organization: cultural diversity, globalization, entrepreneurial spirit, The contemporary manager: flexibility and contemporaries, wor
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TUMKTG 411H.ChangSpring

MKTG 411 Chapter Notes - Chapter 2: Search Engine Optimization, Search Engine Marketing, Adwords

OC4883334 Page
23 Mar 2017
0
Mktg411 chapter two: search marketing seo & ppc. Search engine marketing: search engine optimization (seo), also known as natural or organic search, pa
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TUMKTG 411H.ChangSpring

MKTG 411 Chapter c: MKTG411 Chapter One

OC4883332 Page
7 Feb 2017
1
Why marketers adopt internet: better targeting, direct feedback, roi tracking (i. e. return on investment, high-speed connections, users online longer,
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